Delta OOH Campaign

Client

Project Type

American Express

Branding

In 2026 our team refreshed the Delta and American Express cobrand across most major airports in the United States. It was an enormous campaign that included print, mobile and video deliveries and I was responsible for the motion design of the campaign.

With 9 benefit messaging and 14 sizes for each benefit, there were over 100 animated delivery files that had to move and display uniformly across a multitude of screen sizes. To accomplish this, I created a code driven After Effects template that allowed our team to update assets across all compositions with one click and a system that allowed us to swap between benefit templates to version out sizes efficiently.